Profitlines leverages supplier relationships and market analysis to offer the best value. It features diverse categories, strong brands, and promotional offers aligned with consumer needs, market trends, new product launches, and media campaigns.

They had a strong pre-existing market presence through online catalogues where orders were placed and wanted to launch a new website that could seamlessly integrate their well-established clientele, allowing these customers the convenience of a streamlined, intuitive ordering process. Moreover, the update significantly reduced the administrative burden of publishing numerous catalogues.